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Dallas / United States
Freeman Launching ‘Go LIVE Together’ Coalition to Protect the Trade Show and Live Events Industry
April 22, 2020
Coalition brings together live events industry leaders to urge local, state, and federal legislators to consider measures for support and recovery
Freeman Calls For Immediate Action To Protect Event Industry Jobs
March 26, 2020
A loss of more than one million jobs and almost $120 billion in revenues expected for events industry businesses
Freeman Takes Decisive Action in Response to Coronavirus Impact on Live Events
March 17, 2020
Scales Back In-Person Event Operations in Near-Term to Continue Delivering Outstanding Client Experiences into the Future
Events Industry Leaders Collaborate to Establish Common Data Standards, Aim for Full Industry Adoption
January 6, 2020
Leaders in the events industry have come together to establish unified exhibitor data elements meant to streamline operations and experience.
New Digital Solutions from Freeman Drive and Enhance Attendee Engagement
November 6, 2019
Our newsletter delivers insights, trends, and ideas from the most innovative minds in brand experience.
The 2019 UFI Digital Innovation Award
November 11, 2019
UFI, the Global Association of the Exhibition Industry, has named Freeman as winner of the UFI Digital Innovation Award 2019.
Harnessing the Power of Event Data for Trade Show Growth
September 12, 2019
Nineteenth-century U.S. merchant and marketing pioneer John Wanamaker observed: “Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.”Many event organizers identify with Wanamaker when it comes to event data. They know their data is telling them something, they’re just not sure what that something is. And they’re not certain how to harness their data to more closely monitor the lifeblood of their trade show: qualified attendance growth.
Closing the Gap Between Brand Promises and Customer Trust
August 22, 2019
Here are four questions every company should ask before marketing for consumer bucks.
You Won't Know What You Don't Know Unless You Listen to Diverse Voices
July 10, 2019
Next time you visit a field operation, skip the management meeting and ask a service rep to take you on a customer call.
Next-Level Event Sponsorship Programs Are All About Delivering Impactful Experiences
Learn how to plan, design, and execute your trade show booth to generate conversation, build relationships, and elevate your brand.
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Posted on Jun 2
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