Event planning involves a full to-do list, often complete with competing priorities. While networking activities and conference programming are likely top of mind for organizers looking to deliver the experience their attendees expect, the show floor might not seem as obvious a piece of the puzzle.
Designing Success: Creative Floor Plans That Deliver A Better Experience discusses creative approaches to show floor planning, including ways to design the show floor to:
- Keep energy and engagement high
- Guide traffic flow so that even small exhibitors, departments, and corporate vendors get noticed
- Increase the discoverability of new, emergent, or innovative companies and products