You know social media has become ubiquitous when you start getting Snapchats from your grandmother. Because just about everyone is using social media in both their personal and business lives — including your event attendees — it’s time to rethink your social media strategy for events.
Amplify Your Event: How Savvy Marketers Leverage Social Media to Improve Brand Experience offers tips from event influencers and social experts, including:
- How to define the social goals and metrics for your event
- Ways to leverage social channels and content to drive event attendance
- Tips for using social to extend the conversation and experience beyond the event