How Savvy Marketers Leverage Social Media to Improve Brand Experiences

Amplify Your Event

You know social media has become ubiquitous when you start getting Snapchats from your grandmother. Because just about everyone
is using social media in both their personal and business lives — including your event attendees — it’s time to rethink your social media strategy for events.

Amplify Your Event: How Savvy Marketers Leverage Social Media to Improve Brand Experience offers tips from event influencers and social experts, including:

  • How to define the social goals and metrics for your event
  • Ways to leverage social channels and content to drive event attendance
  • Tips for using social to extend the conversation and experience beyond the event

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