Spoiler: It’s not always about the biggest booth or budget
What you will learn↑
- How to design and build an exhibit booth around your audience
- The three levels of trade show booth engagement
- Best practices to maximize every square foot, plus small booth ideas to stand out
- Why it’s okay, and maybe best, if you don’t love your first trade show booth idea
As an exhibitor, you want to attract — and keep — people in your booth and talking about your brand.
Learn how to plan, design, and execute your trade show booth to generate conversation, build relationships, and elevate your exhibit experience.
Whether you are planning a custom booth, an exhibit rental, or anything in between, there are plenty of smart exhibit solutions you can use today. You might opt for some gorgeous signage or exhibit displays. Maybe it will involve smart tech or a digital display. Perhaps you’ll host product demos or interactive workshops. There may even be can’t-miss thought leadership sessions.
You want trendsetting ideas and actionable steps to create engagement and strategies on how to execute on your big idea. We’ve got them.
Our Exhibit Engagement guide offers a curated, thorough introduction to major elements of booth design and exhibit solutions, and helps direct you to deeper dives on topics that most pique your interest. It provides an exclusive look at some of our award-winning trade show booth designs — and gives you the specific solutions that brought those designs to life.
Whether you are looking for simple trade show booth ideas or an immersive experience to knock their socks off, it’s all in our guide, distilled from our extensive exhibit expertise designing and building trade show booths of all sizes. It’s chock-full of tips, best practices, success stories, and step-by-step instructions so you can workshop and ideate as you read — including strategies you can execute today!