Mindful attention to recycling and upcycling at every opportunity displays a strong commitment toward global environmental responsibility. Sustainable choices reduce carbon footprints and support local economies, working toward zero-waste events and experiences.
Low-Waste Movement in Action:
- Mitsubishi Fuso ditched the traditional big product announcement in favor of a greener choice: a product launch in a parking garage that was re-created as a positive energy station.
- Eco-conscious footwear brand Keen took recycling to a new level at the Outdoor Retailer show with its exhibit made entirely of recycled materials…think car hoods as tables and kegs as trash cans. Even the in-booth activation got attendees involved with eco efforts.
- To emphasize the idea of eco-friendly building for New England’s design and construction industry, Greenbuild and ABX created a sustainability-focused strategy to reduce waste and help exhibitors join in the efforts.