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Insights

Stay ahead of the brand experience curve with insights from leading industry experts.
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Engaging Younger Audiences: Tips from a Gen Z

Ideas

Mackenzie Priest-Heck

Resident GenZ

Engaging Younger Audiences: Tips from a Gen Z

Our resident Gen Z shares engagement tips and tricks for your next event or brand experience
Capturing Attendee Attention with Experience Design

People

Freeman®

Capturing Attendee Attention with Experience Design

How Generation Brands designs its LIGHTFAIR International booth for maximum engagement
Non-Attendees: The Missing Piece of Your Post-Event Survey

Ideas

Susan Kwasniak

Senior Strategist

Non-Attendees: The Missing Piece of Your Post-Event Survey

Unlock the secret of the non-attendee to increase conference attendance
Designing for Return on Interest

Ideas

Bob Priest-Heck

Chief Executive Officer

Designing for Return on Interest

Whatever industry you happen to be in, when the conversation turns to metrics, it pretty quickly jumps to the bottom line.
Brand Experience by LIGHTFAIR International

People

Freeman®

Brand Experience by LIGHTFAIR International

How FreemanAV helps LIGHTFAIR connect and engage its audiences
The Exhibitor Experience: Reggiani Lighting

People

Freeman®

The Exhibitor Experience: Reggiani Lighting

Why this brand turns to Freeman to bring a complicated booth design to life with ease
B-to-B Dream Team Q&A: Kate Lechowicz

People

Freeman®

B-to-B Dream Team Q&A: Kate Lechowicz

Powerful personalization leads to authentic connections
Treat people how you want to be treated

Ideas

Bob Priest-Heck

Chief Executive Officer

Treat people how you want to be treated

A reminder that the Golden Rule applies in business as well as life.
Work on What You Love

Inspiration

Katie O'Brien

Vice President, Experience Design

Work on What You Love

A creative’s perspective on Bruce Mau and the value of design thinking
Partnership Brings the Brand to Life: ASCA

People

Freeman®

Partnership Brings the Brand to Life: ASCA

A look at how the partnership between ASCA and Freeman helps keep the meeting innovative and fresh
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