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Designing for the Crisis of Trust

Ideas

Bob Priest-Heck

President and Chief Operating Officer, The Freeman Company Chief Executive Officer, Freeman

Designing for the Crisis of Trust

#18 Design What You Do to Tell Your Story
Hustle and Flow: How Organizers Can Drive More Traffic to the Exhibit Hall

Inspiration

Schae Kane

Strategy Director

Hustle and Flow: How Organizers Can Drive More Traffic to the Exhibit Hall

Try these tips to design a more dynamic event that strengthens engagement
Division of Labor

Best Practices

Julie Krueger

Business Development Director, International

Division of Labor

International Exhibitor Best Practices, Part II
Timelines and Travel for International Exhibitors

Best Practices

Julie Krueger

Business Development Director, International

Timelines and Travel for International Exhibitors

International Exhibitor Best Practices, Part I
Brand Experience: A Marketing Must That Drives Amplification

Inspiration

Jessica Fritsche

Content Marketing Director

Brand Experience: A Marketing Must That Drives Amplification

The latest stats on why the medium of live experience has true staying power
When Empathy Trumps Authority

Ideas

Bob Priest-Heck

President and Chief Operating Officer, The Freeman Company Chief Executive Officer, Freeman

When Empathy Trumps Authority

Early lessons in leadership — #1
How Segmentation Can Help Grow Your Trade Show Audience

Best Practices

Katherine Zimoulis

VP, Content Marketing

How Segmentation Can Help Grow Your Trade Show Audience

Tap into this strategic practice to grow your attendee base
Using Design Thinking to Create Powerful Brand Experiences

Best Practices

Angie Smith

Guest Author

Using Design Thinking to Create Powerful Brand Experiences

The missing key to happy attendees and happy sponsors
All Designers Are Entrepreneurs

Inspiration

Bob Priest-Heck

President and Chief Operating Officer, The Freeman Company Chief Executive Officer, Freeman

All Designers Are Entrepreneurs

#17 Think Like You’re Lost in the Forest
Splunk: Enriching User Experience Through Education

Inspiration

Freeman

Splunk: Enriching User Experience Through Education

High-level learning helps keep up with a savvy audience
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