Industry
Katherine Zimoulis
VP, Content Marketing
San Diego Comic-Con: An Experience Driven by Pure Passion
How brands bring comics, movies, TV, and more to life for devoted fans
Best Practices
Ken Holsinger
Vice President, Digital Solutions
Building Buzz on the Expo Floor
Best practices for generating expo excitement
Freeman
Tapping into Storytelling
B-to-B Dream Team Video Short: Helen Stoddard of Twitter
Sarah Mayo
Marketing Director
Boosting Event Numbers with an Effective Retargeting Strategy
How heading online can help draw in the crowds
Inspiration
Steve Coldiron
Healthcare Strategy Director
Brand Building: Evolve Your Association Event into a Brand Experience
Why thinking, talking, and walking like a brand creates stronger connections
Best Practices
David Haas
Director, Technology Solutions
Beyond Email: Grow Your Event With Smart Digital Marketing Strategies
Four tips for getting started with digital advertising
Ideas
Nairie Papakhian
VP, Special Projects and Systems
Being an Agent of Change in the Digital Revolution
Innovation in brand experience also means knowing what already works
Inspiration
Jackie Brown
Director of Client Solutions
Building Strong Relationships Through Brand Experience
The medium brings people together in meaningful ways
Ideas
Ian Terry
Managing Director
How the Most Tech-Savvy Geo Approaches Brand Experience Technology
Counterintuitively, Asia focuses on the message, not the mechanism
Industry
Freeman
B-to-B Dream Team Video: Why Brand Experience Matters
Thoughts from leading marketers on the value brand experience brings to their organizations
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