Insights

Stay ahead of the brand experience curve with insights from leading industry experts.
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San Diego Comic-Con: An Experience Driven by Pure Passion

Industry

Katherine Zimoulis

VP, Content Marketing

San Diego Comic-Con: An Experience Driven by Pure Passion

How brands bring comics, movies, TV, and more to life for devoted fans
Building Buzz on the Expo Floor

Best Practices

Ken Holsinger

Vice President, Digital Solutions

Building Buzz on the Expo Floor

Best practices for generating expo excitement
Tapping into Storytelling

Freeman

Tapping into Storytelling

B-to-B Dream Team Video Short: Helen Stoddard of Twitter
Boosting Event Numbers with an Effective Retargeting Strategy

Sarah Mayo

Marketing Director

Boosting Event Numbers with an Effective Retargeting Strategy

How heading online can help draw in the crowds
Brand Building: Evolve Your Association Event into a Brand Experience

Inspiration

Steve Coldiron

Healthcare Strategy Director

Brand Building: Evolve Your Association Event into a Brand Experience

Why thinking, talking, and walking like a brand creates stronger connections
Beyond Email: Grow Your Event With Smart Digital Marketing Strategies

Best Practices

David Haas

Director, Technology Solutions

Beyond Email: Grow Your Event With Smart Digital Marketing Strategies

Four tips for getting started with digital advertising
Being an Agent of Change in the Digital Revolution

Ideas

Nairie Papakhian

VP, Special Projects and Systems

Being an Agent of Change in the Digital Revolution

Innovation in brand experience also means knowing what already works
Building Strong Relationships Through Brand Experience

Inspiration

Jackie Brown

Director of Client Solutions

Building Strong Relationships Through Brand Experience

The medium brings people together in meaningful ways
How the Most Tech-Savvy Geo Approaches Brand Experience Technology

Ideas

Ian Terry

Managing Director

How the Most Tech-Savvy Geo Approaches Brand Experience Technology

Counterintuitively, Asia focuses on the message, not the mechanism
B-to-B Dream Team Video: Why Brand Experience Matters

Industry

Freeman

B-to-B Dream Team Video: Why Brand Experience Matters

Thoughts from leading marketers on the value brand experience brings to their organizations
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