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Inside LIVE: SAP with Nicola Kastner

By Freeman®

We went inside live with Nicola Kastner, global head of event marketing strategy at SAP, to understand how SAP is adapting its live events as a result of the COVID-19 pandemic. Learn how Kastner and her team are rethinking the approach to events, adopting new skill sets, and proving their success with the right metrics.

The New Approach
Necessary Skill Sets
Critical Data

Marketers will need to get the right measurement and metrics.

Watch the full episode now!

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