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We went inside live with Nicola Kastner, global head of event
marketing strategy at SAP, to understand how SAP is adapting its live
events as a result of the COVID-19 pandemic. Learn how Kastner and her
team are rethinking the approach to events, adopting new skill sets, and
proving their success with the right metrics.
Your resource for ideas, processes, and protocols to help ensure the safety of controlled business events
Research: Marketers' perspectives on the global pandemic
Our best practices for transitioning your live event online
Video: Learn how SAP builds its shows around content
Virtual events offer a quick alternate solution for planners
Q&A with Nicola Kastner, Head of Global Event Strategy, SAP