Best Practices
How Well Do You Know Your Event Audience?
Freeman
Take this quiz to test your audience approach!
Guides
Attracting New Audiences Through Deeper Insights
An event marketer's guide to audience segmentation and persona development
Guides
The Trade Show Audience: Deeper Insights, Better Engagement
An audience segmentation and persona development guide for show organizers
Ideas
Small World, Big Events
Sunny Zhao
Group Account Director
Learn how to engage audiences in China and APAC and around the world
Guides
Gaining a Better Understanding of Exhibit Booth Audiences Through Data
An exhibitor's guide to audience segmentation and persona development
People
Engaging Audiences at Association Events: Stories, Specifics, and How to Succeed
Freeman
Q&A with Jonathan Strauss of Canadian-Based Strauss Event & Association Management
Inspiration
Nurturing the Exhibitor Relationship: How Show Organizers Succeed
Anytra D. Lowe, CEM
Vice President, Expositions
Tactics show organizers can take to deepen relationships and gain new insights
Guides
How Better Audience Insights Lead to Better Meetings
Audience segmentation and persona development for meeting planners
Ideas
Listen Up! How Attendee Feedback Creates Opportunity for Your Brand
Freeman
Talking event success and innovation with Hope Stone of Atlassian
