An event marketer's guide to audience segmentation and persona development
What you will learn↑
- What audience segmentation is and how it can improve your marketing results
- How to segment your own audience for more meaningful outreach
- Apply your audience data to marketing campaign planning for greater success
When planning a marketing campaign, it can be easy to get caught up in the details while overlooking an important part of your planning: pinpointing your target audience. Missing that important step, however, can result in a campaign that falls flat.
Every marketing professional can benefit from gaining a deeper understanding of their desired audience, and this insights paper will show you how with a step-by-step guide and action plan.