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Attracting New Audiences Through Deeper Insights

An event marketer's guide to audience segmentation and persona development

What you will learn↑

  • What audience segmentation is and how it can improve your marketing results
  • How to segment your own audience for more meaningful outreach
  • Apply your audience data to marketing campaign planning for greater success

When planning a marketing campaign, it can be easy to get caught up in the details while overlooking an important part of your planning: pinpointing your target audience. Missing that important step, however, can result in a campaign that falls flat.

Every marketing professional can benefit from gaining a deeper understanding of their desired audience, and this insights paper will show you how with a step-by-step guide and action plan.

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