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COVID-19 Event Marketer Sentiment Research: Wave 1, April 2020

The impacts of coronavirus on our daily lives and our industry cannot be understated. Words like “unprecedented” have become part of our everyday vernacular.

Those of us in the live event industry are wondering things like:

  • When will face-to-face events return? What will they look like?
  • What impacts will COVID-19 have on our strategy now, near-term, and long-term?
  • What works and what are the challenges when it comes to digital events?

To answer those questions and more, we surveyed hundreds of event and brand marketers to better understand the impacts of the global pandemic and help marketers plan for the future of events. The survey will be pulsed out over time to monitor how sentiments change.

To download the initial results from mid-April 2020, and get notified on future research and insights releases, complete the form below.

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