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Gaining a Better Understanding of Exhibit Booth Audiences Through Data

An exhibitor's guide to audience segmentation and persona development

What you will learn↑

  • What audience segmentation is and how it can grow your audience
  • How to segment your own audience for more meaningful outreach
  • How to apply your audience data to your event planning for greater success

In the pre-event commotion, it can be easy to overlook an important part of your exhibit planning: pinpointing who you want to attract and how your exhibit will accomplish that.

Missing that important step, however, can result in an exhibit that falls flat.

Every exhibitor can benefit from gaining a deeper understanding of their desired audience. Our step-by-step guide will help you learn more about your most important audiences and, in turn, unlock the true potential of your exhibit booth strategy.

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