In the pre-event commotion, it can be easy to overlook an important part of your exhibit planning: pinpointing who you want to attract and how your exhibit will accomplish that. Missing that important step, however, can result in an exhibit that falls flat.
Every exhibitor can benefit from gaining a deeper understanding of their desired audience, and this insights paper will show you how to do just that.
This insights paper will help you:
- Learn what audience segmentation is and how it can grow your audience
- Segment your own audience for more meaningful outreach
- Apply your audience data to your event planning for greater success
